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This paper aims to study the key success factors (KSFs) that determine the direction and context of a new university, Suan Dusit Rajabhat University (SDU), to formulate strategic human capital management (SHCM) for the university, and also to recommend a proposal for the human resources (HR) structure and systems that supports SHCM for a new university.

This study used mixed methods. There were four steps, including documentary research to develop a draft of SHCM prototype, in-depth interview and knowledge-sharing technique with 17 key informants to develop the underlying final SHCM prototype, collecting the quantitative data from a questionnaire to develop a prototype of SHCM, and validation and confirmation of the suitability and feasibility of SHCM for a new university by using a focus group and knowledge-sharing technique with 14 HR experts and re-confirm for practical implementation with SDU’s executive team.

The four KSFs were university positioning, talent capability, harmonization, and transformation. The SHCM formulation was categorized into two sections: components including strategy on thinking and planning, implementation and measurement; and procedures including HR policy committee, strategic and operational HR management. The HR proposal for implementation was emerging.

The tacit knowledge in SHCM, including human capital-centric driving for KSFs and innovative HR in university transformation comprising of the strategic and operational levels, was revealed.